DESIGN HUB

WHAT’S EXPECTED FROM CO-CREATORS?

Creative and Cultural Sectors (CCS)

• Enthusiasm for & interest in collaboration with representatives from other CCS (especially: Performing Arts), information technology and language education (research) for co-production of innovative film-based immersion solutions for education and working life
• Experience & a certain “track record” in professional av-/film productions (incl. pre- and post-production phases) – ideally – in international / multicultural settings
• Motivation to learn new things and to expand one’s own professional competency as a part of a novel international co-creation hub
• Elasticity and flexibility with respect to “time & location” as characteristic of film production in general.

• Enthusiasm & interest in participating in novel-type film productions and performing for both domestic and international audiences especially in support of innovative forms of language & culture education and working-life competency development (incl. international recruitment processes, etc.)
• Motivation to work and to perform in international teams & multilingual settings, ideally also using at least one additional language (besides one’s first language / major communication language), especially for purposes of language education and professional competency profiling
• Interest in contributing with one’s own artistic / performance skills to an international co-creation initiative in support and fostering of linguistic & cultural diversity and heritage in Europe through means of innovative materials production – including multiple options for participation also in screenplay design and production processes.

Educational Institutions & Organizations

• Interest in contributing as an educational expert body to the overall success and long-term development of the LAC-DESIGN HUB e.g. by identifying and defining priority target groups for the use of technology-aided language & culture simulations in one’s own country / region – starting off with two focus areas:
  1. Inclusion and integration of non-majority language speakers into educational structures in one’s own country / region > Production of exemplary simulation materials in the main official language(s) of the country (e.g. for purposes of immigration, international recruitment / professional development of non-majority language work-force, etc.)
  2. Awareness support & motivation boost for the relevance and importance of linguistic and intercultural competencies in education and working life for majority language speakers of the country > Production of exemplary simulation materials in a relevant additional language used and taught in the country) (e.g. for purposes of reality-like profiling of communicative language proficiency in studying / working languages of global importance (e.g. English, Spanish, German, French)

• Fundamental willingness to serve as a target group for the implementation of the language simulations in the field of SECONDARY education (for purposes of language education research & usability and user-preference studies)

• Interest in contributing as an educational expert body to the overall success and long-term development of the LAC-DESIGN HUB e.g. by identifying and defining priority target groups for the use of technology-aided language & culture simulations in one’s own country / region – starting off with two focus areas:
  1. Inclusion and integration of non-majority language speakers into educational structures in one’s own country / region > Production of exemplary simulation materials in the main official language(s) of the country (e.g. for purposes of immigration, international recruitment / professional development of non-majority language work-force, etc.)
  2. Awareness support & motivation boost for the relevance and importance of linguistic and intercultural competencies in education and working life for majority language speakers of the country > Production of exemplary simulation materials in a relevant additional language used and taught in the country) (e.g. for purposes of reality-like profiling of communicative language proficiency in studying / working languages of global importance (e.g. English, Spanish, German, French)

• Fundamental willingness to serve as a target group for the implementation of the language simulations in the field of TERTIARY education (for purposes of language education research & usability and user-preference studies)

Working Life Contexts

• Interest in contributing as a working life sector expert body in defining one or more possible priority target groups for the use of language and culture simulations in the resp. country / region in two focus areas:
  1. Inclusion and integration of non-majority language speakers into working life setting structures in the resp. country / region > Production of exemplary simulation materials in the main official language(s) of the country (e.g. for purposes of immigration, international recruitment / professional development of non-majority language work-force, etc.)
  2. Awareness support & motivation boost for the relevance and importance of linguistic and intercultural competencies in working life for majority language speakers of the country > Production of exemplary simulation materials in a relevant additional language used and taught in the country) (e.g. for purposes of reality-like profiling of communicative language proficiency in working languages of global importance (e.g. English, Spanish, German, French)

• Fundamental willingness and possibility to serve as one target group in the field of professional communication, professional development, international recruiting, etc. in the founding phase of the network (for purposes of language education research and usability & user-preference studies)

• Interest in contributing as a working life sector expert body in defining one or more possible priority target groups for the use of language and culture simulations in the resp. country / region in two focus areas:
  1. Inclusion and integration of non-majority language speakers into working life setting structures in the resp. country / region > Production of exemplary simulation materials in the main official language(s) of the country (e.g. for purposes of immigration, international recruitment / professional development of non-majority language work-force, etc.)
  2. Awareness support & motivation boost for the relevance and importance of linguistic and intercultural competencies in working life for majority language speakers of the country > Production of exemplary simulation materials in a relevant additional language used and taught in the country) (e.g. for purposes of reality-like profiling of communicative language proficiency in working languages of global importance (e.g. English, Spanish, German, French)

• Fundamental willingness and possibility to serve as one target group in the field of professional communication, professional development, international recruiting, etc. in the founding phase of the network (for purposes of language education research and usability & user-preference studies)

WHAT’S IN IT FOR FUTURE HUB-MEMBERS?

Creative and Cultural Sectors (CCS)

• International long-term networking opportunities: AV & Film production in inter-/transnational settings and with representatives from the fields of performing arts (e.g. theatre & music) language & culture education (schools, universities, other educational / cultural institutions) and language education research
• Exciting collaboration with innovative IT industries around topics with increasing needs, foresights and potential for AI and VR
• Long-term prospects for participation in continuous av-& film productions as a member of an international hub for continuous materials production
• Insights into accompanying usability and user-preference research including particular topics of interest for AV & Film production professionals

• Showcasing one’s own work and artistic competencies internationally through novel, technology-based distribution channels especially in the context of institutional language education &  international/-cultural workplace communication (incl. international recruiting processes)
• Opportunities for overall project participation, “co-design” of screenplays, creative film production and target group collaboration
• Performance in multiple languages & international appearance as “Ambassador of plurilingualism & interculturality”
  
• Displaying specific characteristics of one´s own first / major communication language & “home culture” internationally; providing novel authentic insights for international audiences with significant educational value
• Opportunity for co-creation of innovative solutions for language performance profiling / competence documentation and assessment e.g. for recruitment purposes in contexts of immigration in the framework of a long-term international collaboration

Educational Institutions & Organizations

• A whole bunch of advantages for both learners and teachers in basically all educational settings dealing with languages and cultures in one way or the other. Just a compact selection in a nutshell:
• Learners:
  • Acquaintance with and regular use of so far unique online-tools for individual language (learning) profiling, focusing on analysis of language perception and use both in- and outside of institutional (sc. formal) learning environments, learning experiences, strategies and styles, self-assessment and individual goal-setting for language learning covering the entire language repertoire >> evidently contributing significantly to strengthening language (learning) awareness and more language aware learning in general
  • Super-immersion into various reality-like contexts and situations of everyday language use through film-based computer simulations, covering – obviously – both written and oral language use in formal and informal language domains / communication situations and providing unique possibilities for putting one’s own language proficiency to the test – almost like in real life 🙂
  • Self-assessment of the simulation performance described above – via Language Performance Laboratory (LPL): online, anywhere and anytime.
  • Transparent analysis of one’s own language proficiency and learning progression in (online-) co-operation with the teacher / trainer – underlining the importance of continuous analysis & assessment FOR learning.
• Teachers
  • A novel multidimensional co-operation setting with e.g. diverse creative and cultural sectors and the language education research in support of everyday practice of institutional language education – with context-specific materials production and accompanying research, as well as further collaboration prospects e.g. with film professionals and performing artists also on an international level
  • Close and up-to-date insights into language use, learning strategies & styles as well as self-assessment and goalsettings of individual learners – online, anywhere and anytime.
  • Unique views on learner’s oral and written language performance in reality-like communication situations accurately reflecting the learning goals of the various target groups – with the help of film-based computer simulations provided by LPL
  • Analysis and assessment of learners’ simulation performance in a direct and transparent dialogue with them – utilizing the assessment tools provided in the LPL.

• Students:
  • Acquaintance with and regular use of so far unique online-tools for individual language (learning) profiling, focusing on analysis of language perception and use both in- and outside of institutional (sc. formal) learning environments, learning experiences, strategies and styles, self-assessment and individual goal-setting for language learning covering the entire language repertoire >> evidently contributing significantly to strengthening language (learning) awareness and more language aware learning in general
  • Super-immersion into various reality-like contexts and situations of everyday language use through film-based computer simulations, covering – obviously – both written and oral language use in formal and informal language domains / communication situations and providing unique possibilities for putting one’s own language proficiency to the test – almost like in real life 🙂
  • Self-assessment of the simulation performance described above – via Language Performance Laboratory (LPL): online, anywhere and anytime.
  • Transparent analysis of one’s own language proficiency and learning progression in (online-) co-operation with the teacher / instructor – underlining the importance of continuous analysis & assessment FOR learning.
• Teachers
  • A novel multidimensional co-operation setting with e.g. diverse creative and cultural sectors and the language education research in support of everyday practice of institutional language education – with context-specific materials production and accompanying research, as well as further collaboration prospects e.g. with film professionals and performing artists also on an international level
  • Close and up-to-date insights into language use, learning strategies & styles as well as self-assessment and goalsettings of individual learners – online, anywhere and anytime.
  • Unique views on learner’s oral and written language performance in reality-like communication situations accurately reflecting the learning goals of the various target groups – with the help of film-based computer simulations provided by LPL
  • Analysis and assessment of learners’ simulation performance in a direct and transparent dialogue with them – utilizing the assessment tools provided in the LPL.
• Researchers
  • A completely new access to language performance analysis & language acquisition research with a “helicopter-view” on communication performance in various “quasi-authentic” contexts and situations of language use tailored specifically for the target groups in question, respectively
  • Continuous analysis of language learners’ individual conventions and habits of language perception and use, as well as their learning experiences, strategies and styles both in- and outside of institutional learning environments – online, anywhere and anytime via LPL
  • Accurate and systematic consideration of self- and peer-assessment of learners’ language performance as a relevant part of the competency analysis – independent of place and time (LPL)
  • Specific potential for language education research involving target groups with multidimensional and cross-curricular learning goals such as language immersion and CLIL environments (cf. general / subject-/genre-specific use of L1, acquisition of content-subject knowledge, general/informal and subject-/genre-specific use of the target language, etc.)

Working Life Contexts

• Active participation in an international and multidimensional cooperation setting including representatives from Creative & Cultural Sectors (especially AV-/ Film Production and Performing Arts (Theatre & Music)), Educational Institutions (Secondary and Tertiary Education), as well as IT industries and Language Education Research with manifold prospects for long-term future collaboration e.g. between education and working life contexts
• Unique opportunity to serve as a target group for the collaborative design and production of the exemplary language simulations during the project – e.g. for purposes of training, documentation and/or assessment of professional communication competencies in domains and settings of particular relevance for the company, its international recruitment processes, etc.
• Possibility to utilize various tools of the Online Language Performance Laboratory (LPL) during the project FREE OF CHARGE e.g. in support of language & communication training of the personnel, language use & competence analyses, recruitment processes, etc.
• Possibility to integrate goalsettings and exemplary product development processes of the LAC-DESIGN HUB into longer-term strategic development plans of the company e.g. in the field of continuous professional development and training, potential accompanying research, talent acquisition, etc.

• Active participation in an international and multidimensional cooperation setting including representatives from Creative & Cultural Sectors (especially AV-/ Film Production and Performing Arts (Theatre & Music)), Educational Institutions (Secondary and Tertiary Education), as well as IT industries and Language Education Research with manifold prospects for long-term future collaboration e.g. between education and working life contexts
• Unique opportunity to serve as a target group for the collaborative design and production of the exemplary language simulations during the project – e.g. for purposes of training, documentation and/or assessment of professional communication competencies in domains and settings of particular relevance for the organization, its international recruitment processes, etc.
• Possibility to utilize various tools of the Online Language Performance Laboratory (LPL) during the project FREE OF CHARGE e.g. in support of language & communication training of the personnel, language use & competence analyses, recruitment processes, etc.
• Possibility to integrate goalsettings and exemplary product development processes of the LAC-DESIGN HUB into longer-term strategic development plans of the organization e.g. in the field of continuous professional development and training, potential accompanying research, talent acquisition, etc.