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DESIGN HUB

A MULTISECTORAL COLLABORATION INITIATIVE FOR DESIGN, PRODUCTION AND DISTRIBUTION OF FILM-BASED LANGUAGE SIMULATIONS IN SUPPORT OF PLURILINGUAL & INTERCULTURAL COMPETENCIES AND INTERNATIONAL PROFESSIONAL MOBILITY

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LAC-DESIGN HUB - IN A NUTSHELL

INVITATION & PROJECT PROFILE

INFO-FLYER (ENGLISH)

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LAC-DESIGN HUB - IN A NUTSHELL

EINLADUNG & PROJEKTPROFIL

INFO-FLYER (DEUTSCH)

SUMMARY

LAC-DESIGN HUB

EUROPEAN CO-CREATION NETWORK FOR TECHNOLOGY-AIDED LANGUAGE & CULTURE IMMERSION

LAC-DESIGN HUB brings together actors from various creative and cultural sectors (CCS) (e.g. audio-visual & film production, performing arts, language & culture education), information technology industry and applied linguistics to a so far unique European collaboration initiative:

An agile and strongly synergistic co-creation network will be established as to empower and diversify the joint innovation potential of creative and cultural sectors and to accelerate and continuously support the international distribution, visibility and impact of their professional performances and products through a technology-based ecosystem built around multi-institutional goalsetting, significant international outreach and long-term co-operation prospects.

During the 2-year foundation project, CCS professionals from different parts of Europe will team up in regional “SUB-HUBS” and be guided through co-creative design and production of film-based immersion journeys combining features of serious gaming, location-based experiences and value-adding extended reality (XR). Building on narrative, custom-authored screenplays with locally and regionally profiled approaches to globally relevant thematic areas such as linguistic diversity, cultural heritage and intercultural (professional) communication, an exemplary set of film-based computer simulations will be produced, illustrating the elasticity and replicability of the simulation solutions with respect to both contents and target groups, and demonstrating the synergistic structures and the co-creation spirit behind the novel European design & production hub for promoting internationalization, social integration and life-long & -wide education for plurilingualism, intercultural understanding and professional development. From the beginning on and as a common thread throughout all operations, special attention will be paid to climate-friendly and sustainable realization of green, entertaining and educative simulation journeys, paired with the gradually increasing integration of user incentives for physically active lifestyle and wellbeing. Global access to the film-based immersion journeys will be provided through an already practice-proven and ready-to-use online-laboratory for language and communication performance that will, during the initiation phase of the hub, undergo an optimization process for future use as a sustainable, cost-efficient and both producer- and user-friendly distribution channel for simulation journeys to be innovated through the LAC-DESIGN HUB also in long-term collaboration.

Building on extensive preparatory research throughout the past decade and the first international co-productions involving pilot target groups in around a dozen countries across Europe and beyond, the main mission of the LAC-DESIGN HUB will be, at first, to consolidate, to extend and to systematize the multisectoral collaboration structures required for the described ecosystem to unfold its full potential: Along with the more general structures for design, production and international online-distribution of so far unique immersion journeys, additional functions and measures such as “regional radars” for foresight potential and development needs analyses, as well as continuous user-experience and -preference mapping for up-to-date content orientation, target group extension and appropriate quality assurance will be installed in the regular workflow of the hub. Along these steps, then, a systematic, “multi-level” approach will be introduced for tackling the present challenges faced not only in the creative and cultural sectors, but – interestingly – also amongst numerous key target audiences of the initiative e.g. with respect to documentation and development measures of linguistic and intercultural (professional) performance, and this on various highly relevant levels from policymaking to accompanying research, and from quality materials design to teaching practices and up-to-date performance diagnostics.

Hence, the foundation project of LAC-DESIGN HUB will go far beyond  a „merely conceptual“ design of novel intersectoral co-operation structures and theoretical synergy development scenarios for the CCS: It will bring about a complete, both structurally and technologically optimized ecosystem for genuinely synergistic and co-creative design, production, distribution and implementation of film-based simulation solutions, including case-examples for various target groups and thus showcasing the elasticity and expansion potential of the innovations – ready for instant global implementation and ambitious future-oriented continuing innovation work.

K.Haataja | CRI | LAC-DESIGN HUB | UPDATED: February 2024

INVITATION TO COLLABORATION

COME ON & CO-CREATE!

Hey there!

You have read the summary above and are curious for more?  Maybe you would like to propose a collaboration with one or the other institution in your country? Or even participate yourself / with your institution in this so far unique European initiative? Well, here is how we will proceed:

Right now – at the beginning of February 2024 – we are just about to start putting the LAC-DESIGN HUB together in concrete terms. As we are aiming at a long-term collaboration partnership, we will begin with a careful selection of our future co-creators and then, step by step, lay proper foundations for our work – for smooth, fruitful and so far unique co-creation processes in the future.

At this stage and for the initial founding phase of the hub, our collaboration offer goes out especially to actors & enthusiasts in the following fields / institutions & organizations:

  • Creative and Cultural Sectors (CCS), i.e.:
    1. AV- and Film Production
    2. Performing Arts (Theatre & Music Groups, etc.)
    3. Cultural Institutions / Organizations
  • Educational Institutions, especially:
    1. General / Vocational Secondary Education
    2. Tertiary Education (Universities, Universities of Applied Sciences)
  • Working Life Contexts, such as:
    1. Companies
    2. Public Sector Organizations, NGOs, etc.
  • (OPTIONAL) Further Affiliates, Partners & Supporters
  • 1. Associations (e.g. Teacher Associations of various nature)
  • 2. Further special interest groups, e.g. research consortia, publishing houses, etc.

    NB! As there are certain limitations to the size of the hub (especially in the founding phase), we advice you to act reasonably fast – the invitation is open until March 15th 2024.  So, have a look below and take the next step accordingly!

      You want to join right away?

      YES, this is easy to understand. Please, go ahead, fill in a short questionnaire on your institution and shed some light on your potential future participation. We will get back to you swiftly and suggest next steps accordingly!

      You need more information?

      OF COURSE, anytime. Simply click on the button below and browse to our short description of “Prerequisites & Prospects of Collaboration”. This will give you a quick overview of what’s expected from & what’s in it for you as a “future LAC-DESIGN HUB Co-Creator”!

      You would like to discuss details?

      CERTAINLY, always a pleasure. We are here for you! Just click the button below and send us your questions & considerations per E-Mail. We will come back to you as soon as we can and start preparing your participation together with you!

      Contact

      lac-hub@crealang.com

      +358505907188

      Technopolis | Peltokatu 26
      FIN-33100 TAMPERE

      FINLAND