crealang. research & innovation (CRI) is an internationally operating research & innovation agency based in Tampere, Finland. It represents a so far unique co-creation house that brings together scientific research, various creative & cultural sectors and industries (CCSI) as well as frontline information technology development to support all language education and working life communication performance e.g. through various research operations, research-based technology innovations and a wide range of accompanying measures such as lectures & workshops, consulting & advisory services,  documentation & evaluation activities and digital materials’ production. As an academic spin-off emerging from in-depth language education research, and positioned today at the thoroughly exciting – and just as challenging – crossroads between research, practice and decision-making, CRI follows its mission in designing and conducting innovative, high-quality research & development work and making the findings and “output” thereof as easily accessible and as widely usable as possible for diverse settings of institutional language education, professional communication training as well as context-relevant decision-making. In so doing, and last but surely not least, CRI also strives to contribute to an evidence-based development and an inspirational, genuinely future-oriented innovation work of the corresponding research sector itself.